About Us

New Derun Garment Co., Ltd.

New Derun’s journey traces back to 1994 when it initially operated as a state-owned enterprise with the distinction of having China’s first registered swimwear brand. In 1998, it was acquired by our founder, Ms. Liu Jiefang, and officially established as New Derun Garment Co., Ltd. With over 25 years of history, the company has seen its workforce peak at 1,400 employees, producing over 10 million swimwear pieces annually. Today, we maintain a stable workforce of 500 employees, manufacturing approximately 5 million swimwear and activewear items per year. Our list of collaborative brands is extensive, and our products are well-received both domestically and internationally, earning us a strong reputation for service and product quality.

The story of New Derun dates back to 1994 when the company’s predecessor was a state-owned enterprise with the distinction of holding China’s first registered swimwear brand. However, a significant turning point came in 1998 when it was acquired by Ms. Liu Jiefang, the visionary founder of our company. In 2000, New Derun Garment Co., Ltd. was formally established.
 
Over the past 25 years, the company has undergone remarkable growth. Our team comprised as many as 1400 individuals, producing over 10 million swimwear pieces annually. Today, we maintain a stable workforce of 500 employees, with an annual production of approximately 5 million swimwear and sportswear items. The number of brands that have collaborated with New Derun is countless, and our products have found homes both domestically and internationally, cherished for their quality and service.
 
This story is about transformation, innovation, and resilience. Under the leadership of entrepreneur Ms. Liu Jiefang, we evolved from a state-owned entity into a modern garment manufacturer specializing in swimwear and sportswear. Whether reflecting on our past achievements or looking forward to future aspirations, we remain committed to the principles of quality and service to meet the needs of our customers.
 
New Derun is more than just a clothing manufacturer; we are your partner in success, dedicated to bringing your vision to life. Thank you for choosing New Derun, and we eagerly anticipate crafting a brilliant future together.

Our History

1. 1991, The company registered the China’s first swimwear trademark, “Derun Swimwear.
 
2. 1998, Ms. Liu Jiefang acquired the apparel workshop, becoming the company’s founder.
    And officially registered as “New Derun Garment Co., Ltd.
 
3. 2002, Collaborating with international clients, producing and exporting swimwear and activewear.
 
4. 2005, A subsidiary was established with a registered capital of 5 million RMB.
    Employee count reached its peak at 1,380, and annual swimwear production exceeded 10 million pieces.
 
5. 2008, Provided diving suits and gymnastics attire for Olympic athletes, be awarded the title of “Olympic Special Contribution Supplier.
 
6. 2012, Became primary supplier of swimwear for Decathlon, which is the world’s top 500 sports products company.
 
7. 2018, Develop and partnered with MAIAACTIVE, which has become Asia’s the top one seller in Yoga wear category.
 
8. 2020, Became primary supplier of Cupshe, which is the top 1 swimwear E-commerce Brand.
 
9. 2022, Continued grow and move headquater office and tech department to a brand new office in Shunde.

Our value & vision

Survival through Quality
Customer-Centric
Efficiency through Management
Development through Improvementd.
Be a paragon of excellence in quality and a trailblazer in technological innovation, leading the industry forward.

Sustainability

We firmly believe in the importance of sustainable development. Our company is dedicated to reducing environmental impact by using eco-friendly materials and manufacturing methods to meet today’s needs without compromising the resources of tomorrow. We continually innovate to minimize waste and energy consumption, actively engage in social and environmental initiatives, and contribute to building a better future.

Location

Headquarter and Tech department:
 
10th Floor, Building# D2, Sonva Intelligent Manufacturing Technology Park, Shanghua, Lecong Town, Shunde District, Foshan City, Guangdong Province, China
 
Production base:
 
Guangxing Road East, Dongyao Village Dongcheng Town, Xinxing County, Yunfu, Guangdong, China